Steve Madden, the American footwear brand, part of Landmark Group in the Middle East, recently launched its own e-commerce site in the UAE, thereby strengthening its omnichannel presence.
The exclusive website, SteveMadden.me will be rolled out in the entire region within the next two-three months in a phased manner. The brand already has a prominent online presence through Landmark Group’s own platform CentrepointStores.com as well as other marketplaces, including Namshi and noon.com, among others. In addition, Steve Madden boasts a 44-store network in the GCC, with 20 in the UAE.
“We wanted to launch the Steve Madden e-commerce site earlier this year, but got slightly delayed. We already have a sizeable e-commerce business through platforms like Namshi, which currently offers more options than our own exclusive site. Having said that, SteveMadden.me is a significant addition to our omnichannel business.” – Dinesh Shahani, COO, Shoe Mart International.
