According to reports, retailer Little Mistress Group is on the hunt for an additional 10 to 15 UK stores for its Little Mistress brand.
Chief Executive and Founder Mark Ashton said the group is looking at both permanent leases and pop-up store options in Birmingham, Manchester, Liverpool, Cardiff and Sheffield, Drapers reported. The fast fashion group is also looking at “leading” outlet villages across the UK.
This news comes fast on the coattails of last week’s news that Little Mistress re-opened its long term pop-up store in Westfield Stratford. The renewal is due next month and Ashton said the company is negotiating a full-term lease for the store.
Since the beginning of lockdown, Little Mistress has sold 200,000 masks and t-shirts for the NHS and the group as a whole owns brands including Girls on Film and Paper Dolls.
