The brand delivered strong performance in the first quarter continuing its impressive return to growth, with retail sales increasing and growing market share for the seventh consecutive quarter.
Boots achieved a record-breaking Black Friday with boots.com recording its biggest ever day of sales. Store sales were also up 13 per cent. No7, Electrical Beauty and Fragrance were amongst the top performing Black Friday categories that drove the record-breaking performance. Top selling products were Benefit Gift Set, Paco Rabanne Fragrance and No7 Beauty Collection.
Digital sales growth continues to outperform the market, now accounting for 18 per cent of total retail sales. The Boots App saw impressive growth of 26% and now represents over a quarter of boots.com sales.
Sebastian James, Managing Director of Boots UK & ROI, commented: “It has been another positive quarter for Boots. Our focus on giving customers our best ever value to help with cost of living pressures, as well as continued investment in our digital capability and in updating our store estate has resulted in increased retail sales and market share growth for the seventh consecutive quarter.”
