Luxury beauty brand, Lancôme announced the launch of their newest digital retail experience in Singapore – the Lancôme Génifique #StrongerEveryday Virtual Flagship.

Since the brand’s successful debut of their #LiveYourStrength Virtual Flagship in Singapore in August 2020, the virtual flagship experience for Lancôme customers has since been a global campaign that has been launched and scaled in 17 countries on 5 continents and in 9 languages including Australia, France, Germany, Hong Kong, Japan, Malaysia, South Korea, Thailand and the US.

Over the past year, half a million people have walked through Lancôme’s virtual doors and experienced digitally-interactive product touchpoints and immersive retail experiences surrounding the brand’s best-selling beauty serum, the Advanced Génifique Serum.

The Virtual Flagship, available until the 24th October, boasts new features including hyper-personalised product recommendations, an immersive e-commerce platform and an opportunity for visitors to empower other women simply by registering for a customised sampling kit.

“Lancôme continues to push the boundaries in the omni-retail space and is constantly reinventing customer experiences. We believe that the future of beauty will truly be personal. With our newest Virtual Flagship, we are integrating our #1 leading skincare range, Génifique – pioneered by microbiome science, with a hyper-personalised omni-shopping experience for everyone in Singapore,” said Sher Le Chua, Brand General Manager for Lancôme Singapore.