An ambitious growth plan will see the popular sandwich chain nearly double its footprint of 210 restaurants in Saudi Arabia over the next six years, adding a minimum of 145 new locations.
In support of this expansion plan, Subway has signed a new master franchise agreement in Saudi Arabia with Fawaz Abdulaziz Alhokair Co, the leading franchise retailer in the country. The move will also accelerate the integration of Subway’s new, modern and ‘Fresh Forward’ restaurant design within the country, which is backed by the brand’s digital-first strategy that provides guests with order ahead options.
“Today’s announcement is another example of our refreshed approach to international growth,” said John Chidsey, Chief Executive Officer, Subway. “Through partnering with companies that have deep regional knowledge and proven success in the industry, such as Alhokair, we are strategically expanding and strengthening our global footprint around the world.”
“We are committed to supporting leading global brands, such as Subway, and their expansion in Saudi Arabia by leveraging our regional expertise and success in deploying omnichannel capabilities, cementing our transition to a lifestyle retailer of choice in the kingdom,” said Marwan Moukarzel, Chief Executive Officer of Alhokair.
The agreement with Alhokair is part of Subway’s multi-year transformation journey to build a Better Subway, improving across all aspects of the brand as the business continues to expand its presence around the world.
