The iconic sandwich chain has signed a new master franchise agreement with the existing multi-unit franchisee About Passion Co. Ltd. in a bid to significantly expand its presence in the country.
Through the new deal, Subway is planning to aggressively double its current network of restaurants in the region, opening more than 700 new Subway locations across Thailand over the next decade and expanding on the brand’s current portfolio which consists of over 130 restaurants.
Existing and future restaurants will adapt the sandwich chain’s ‘Fresh Forward’ design, whilst also allowing franchisees the flexibility to incorporate elements of Thai culture into their restaurants. Meanwhile, About Passion Co. Ltd. will focus on ensuring that the restaurants are in locations with ‘high accessibility and visibility, including drive-thrus and non-traditional restaurant models, including kiosks, and Grab & Go.’
Subway Chief Executive Officer, John Chidsey, said: “We have seen a strong demand for Subway across Thailand and, with About Passion Co. Ltd.’s existing knowledge of our business model and success in implementing operational excellence across their current restaurant locations, we are confident they will be successful in strategically expanding our presence in the country.”
