The company is a new, Manchester-headquartered, UK sportswear brand which has launched with the backing of Levy UK & Ireland – part of FTSE 100 company Compass Group PLC, a market leader in the world of sports and entertainment experiences.
Amongst Levy’s venue partners are some of the biggest and best stadiums and leisure locations in Europe – including the likes of Ajax’s Johan Cruyff ArenA, The O2 Arena, Twickenham Stadium and the Tottenham Hotspur Stadium as just one of eight Premier League stadium partners – and the launch sees SUDU bring their first ‘Run’ menswear collection to market, featuring 16 products designed to help runners of all abilities unleash their inner athlete.
This includes the brand’s first running shoe, the SRM 01, while the brand’s wider new 15-piece apparel collection features everything from running vests and shorts through to a comprehensive selection of jackets and wider layering options made from cutting-edge fabrics which blend style with function.
SUDU will lean on the scale and expertise of Levy UK & Ireland across tech, sustainability, data, e-commerce, buying and retail operations to ensure the shared values of excellence, quality, innovation and fair play come through in everything SUDU does and SUDU have started working with Sported – the UK’s largest network of community groups helping over 550,000 young people overcome barriers to reach their potential – across a number of different initiatives and programmes, with the vision to make running and sport even more accessible and fair for all.
With further ‘Play’ football, ‘Train’ fitness and ‘Rest’ lifestyle categories to come, the brand are also working with Levy ambassadors and a wider advisory board, to inform the creation of women’s specific product collections across categories expected to launch from early 2025.
