The well-known UK chain has increased its category offering and it now includes a range of affordable fashion-led jewellery.

Prices on this new range start at a very modest £3.99 and even the top end part of the line is only priced at £9.99, making them excellent addition to Christmas wish lists or even a stocking filler. The category launched with the ‘Core’, ‘Fashion’ and ‘Premium’ ranges and it includes earrings, necklaces, rings, bracelets and hair accessories.

Superdrug Commercial Director Simon Comin said “We’re really pleased to be launching this exciting new category at Superdrug and to be able to continually offer our customers trend-led products at an affordable price point, especially at a time when we know great value is more important than ever to our customers.”