Superdry are set to quit the Mainland China after sustaining mounting losses. A staff member of a Superdry store in Xiamen commented: “We have received a notice from the Shanghai company that we will withdraw from the Chinese market in July.”
Superdry launched in China in September 2015 with a catwalk show at the British embassy in Beijing. In partnership with Trendy International Group which has around 3000 stores on the mainland, Superdry originally planned to open two to five stores in the first year.
