Female fashion brand Supre has launched their flagship store at Melbourne Central on Saturday, as part of their growth strategy.
Supre’s Australian store count will rise to 77 with the launch of the new Melbourne Central location.
“Opening our flagship store at Melbourne Central is a natural next step in the progression of our brand as we continue to provide affordable, on-trend fashion for our customers,” said Jodie Bongetti, GM of Supre. “As a popular shopping destination for young Melburnians and tourists alike, Melbourne Central couldn’t be a better fit for our flagship store.”
The new store idea, according to the brand, is the first of its type, combining Supre’s modern store experience with the legacy style that is “unique to the Shot Tower”, a heritage-listed landmark.