The kitchen and culinary retailer, which celebrated its 50th anniversary last September, is continuing its brand growth with new store openings, the expansion of its private label and the continued evolution of its culinary program.
Sur La Table Table will be re-entering the market of Natick, Massachusetts, with a location at the Natick Mall. It also will open stores at Stuyvesant Plaza, Albany, New York and at Darien Commons, Darien, Connecticut. The Natick and Albany stores are slated to open this July. The Darien store will open in September.
The new locations will feature the experiential retail activations that mark current Sur La Table stores, including the ‘Ask a Chef’ program where customers can get advice and recommendations from one of Sur La Table’s resident chefs and culinary experts while shopping throughout the store.
Other offerings include the opportunity to book a one-on-one session with an in-store expert for hands-on training, as well as the change experience product demos on various items carried throughout Sur La Table, including knife collections, coffee makers and espresso machines.
“Following our recent retail expansion earlier this year, we are thrilled to continue the momentum with growth of our Sur La Table retail and e-commerce business, as well other key sectors of our brand including our private label collection, and growing roster of brand partners,” said Jordan Voloshin, CEO of Sur La Table. “We are delighted to be able to continue to give our customers the latest and greatest offerings, as well as the innovative tools needed to create in the kitchen.”
