In partnership with its local distributor Sun and Sand Sports, Nike re-opens at Mall of the Emirates with sustainability goals.
This is in line with the brand’s global ‘Move to Zero’ strategy, which is driven by the belief that protecting the planet means protecting the future of sport against climate change.
As part of its journey towards zero carbon and abd zero waste, Nike has partnered with Dubai-based designers Leen Nizameddin, Founder of SOUND.ON Streetwear and Engy Mahdy, Founder of One and Four Studio. Together Nike and the designers will upcycle old unused football jerseys into stylish tote bags and face covers. Underlining Nike’s decade-long commitment to strengthening the brand’s green credentials and creating a better future for sport in the region and globally, these stylish products have been made for the people of this region, by the people of this region.
“The Nike Air Vapormax shoe is the embodiment of circular design and recycled materials, hence when designing the reusable tote, I drew direct inspiration from the shoe design and the organic lines it incorporates. This allowed for a way to divide the bag into sections utilising the different coloured jerseys that needed to be upcycled,” said Mahdy.
