The world-renowned jewellery retailer Swarovski began the launch of its redesigned stores in Australia with an opening at Westfield Bondi Junction.
Part of the Austrian retailers new brand identity which focuses on ‘celebrating crystal in all its forms’, the newly designed store in Australia is one of just 28 similar stores situated in major locations around the globe, with additional stores being situated in key cities like Milan, Paris and New York.
“Each store is represented by one of five colours – white, pink, green, blue and yellow – that are, in turn, inspired by the prismatic result of light shining through crystal,” the business said. “From every vantage point, Swarovski’s ambition is to create an immersive entry into its world of wonder, leaving a lasting and inspired impression for all.”
“For 126 years, we have stayed true to our DNA as a brand while rising to meet the needs of an evolving world,” said Robert Buchbauer, CEO at Swarovski. “We look forward to unveiling this new chapter in our history; one that will mark us as a true crystal lifestyle for the future.”
