The new concept store has opened in the Centro in Oberhausen.
The Crystal Boutique store concept is Swarovski’s latest store design, created in partnership with Milanese architect Patricia Urquiola. As well as offering a number of Swarovski collections, the Crystal Boutique features the Crystal Bar, where customers can virtually try on various pieces of jewellery. The Crystal Studio puts the customer at the forefront of the shopping experience, encouraging guests to be creative and spontaneous with their shopping.
Robert Buchbauer, Chairman of the Executive Board and Chief Executive Officer Consumer Goods Business at Swarovski commented, “We wanted to learn from our customers and incorporate their changing need into our innovative concept. From the screens with augmented reality, on which you can find your favourite products even faster, to the Crystal Bar, where you can try on the products in peace, we have created a modern store experience that appeals to everyone and remains unforgettable for a long time.”
This store opening is part of a larger plan to roll out the crystal boutique concept and follows successful openings in Milan, Paris, Tokyo and Shanghai.
