The Swiss watchmaker has opened an art-themed pop-up store that supports young local artists.
Swatch has collaborated with six young local artists for their latest initiative the Swatch X You project, which is housed at Galaxy Macau. Each of the artists has created up to three canvases for Swatch that customers can use as a design and inspiration for their watches.
The pop-up offers a unique customised service where customers can choose from one of the canvases as a base for their watch. Customers can also customise the colour, indexes and the mechanism and have a personal 15-charatcer message applied on the back of the dial.
The first eight inspired canvases have been launched at the pop-up and this series will become available at the Venetian Swatch flagship store from March 10.
Other live engaging art activities will be hosted at the pop-up store.
