The British activewear retailer has made its debut in Singapore, more than two years after entering Asia.
Situated in the Ion Orchard mall, Sweaty Betty Singapore is home to a full range of its lifestyle and activewear, including Pride Collection and Halle Berry x Sweaty Betty Collection. The Singapore launch is part of Sweaty Betty’s plan to expand and strengthen its presence in the Asian market. The brand, often referred to as a rival to Canada’s Lululemon, first entered Asia in 2019 opening a store in Hong Kong’s IFC mall.
Founded in Notting Hill, London in 1998 by Simon and Tamara Hill-Norton, Sweaty Betty is renowned for its bum-sculpting leggings, innovative prints and technical high-performance fabrics. The retailer now operates more than 60 outlets, mostly across the UK and the US.