The iconic British athleisure brand has partnered with Rue Madame Fashion Group (RMFG) to open its first consignment store.

The new consignment store is located at Flex Studio in One Island South Wong Chuk Hang. Flex is a premium, boutique fitness studio that is recognised as Hong Kong’s home and Teacher Training Centre for Classic Pilates. The new store has been designed in line with Sweaty Betty’s London urban inspired fit-out.

The store is complete with the brand’s newly released class of 98’ collection. Celebrating Sweaty Betty’s founding year, the collection features varsity stripes, super bright colours and an old school print that is made up of the Sweaty Betty logo and the number 98.

Sweaty Betty’s new Q221 Spring/Summer Collection has been designed to transform, empower and discover new boundaries. Split into two key themes: Adoption and Modular, multi-functionality and fluidity are central themes in the collection with key pieces able to adapt to a number of different environments.