The pair has announced the opening of the brands third standalone store at K11 Musea in Tsim Sha Tsui.
Founded in 1998, British active wear brand Sweaty Betty has grown their following and now operates over 50 boutiques in the UK, six in the United States and now, their third in Hong Kong through a partnership with Rue Madame Fashion Group (RMFG), a well-established Asian partner for international brands.
Infamous for their bold, exciting and colourful prints and high quality products, this new store, occupying an area of 872sq ft features a range of leggings, jumpers, sports bras, bags, workout kits and other accessories. The store also features the brands new Snowdonia waterproof hiking set exclusively at K11MUSEA. The first ever hiking collection has been designed using high-quality and technical fabrics.
Two key elements of the new collection include the new 100 per cent waterproof Snowdonia Hiking Jacket complete with a hood and adjustable cuffs, with the matching Snowdonia Hiking trousers that are completely water resistant.
