Sweetmania launched at Times Square with candy pop-up stores

Times Square Hong Kong has launched Sweetmania – a candy-themed installation with three Instagrammable pop-up stores: Mr Simms, Hey Candy and Jelly Belly.

Hey Candy introduces handcrafted candies with a variety of tastes, including the first-launched “Hong Kong Milk Tea” flavour. Mr Simms is a traditional British sweet shop, offering more than 80 candy choices including Chocolate Flowers Crystal, Flying Saucers and Bon Bons.

Visitors to the Jelly Belly pop-up store can take Instagrammable photos with Jelly Belly’s wall and stairs. Shoppers can also experience more than thirty ‘Get Real’ flavours and six special flavours; Island Punch, Apple Pie and Toasted Marshmallow.

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