The London-based jewellery brand has launched a new flagship shop located on the ‘iconically London’ Portobello Road.
The brand was founded by best friends Tansy Aspinall & Victoria van Holthe who met aged 13 to discover that they shared the same aesthetic and dream of starting a jewellery brand. Before long they embarked upon the design journey that would eventually become Tada & Toy.
The duo create fun playful designs with timeless Scandinavian style which are perfect for layering. The earring only brand designs collections to bring a little bit of sparkle and luxury to your everyday life – simple enough to be worn all the time and stackable for more of a statement look.
Of the launch, Tansy and Victoria say: “After 6 years in business we wanted to take the leap for a more personal relationship with our customers so that we could meet face to face after this long year of lockdowns, host piercings and bespoke appointments. We want to create a physical space which is an extension of our website.”
