Similar to the Espace Tag Heuer Omotesando which was renovated back in June, the store adopts the Tag Heuer Premium Concept which incorporates the characteristics of each country into the store design.
As a design unique to Japan, the Japanese culture
has been modernised with “tatami”, “different shelf” and
“shoji”. Continuing from the Omotesando store, the store also
has a car sculpture created in collaboration with Dirty Workers Studio Japan,
an artist who uses a unique technique called “ironagashi” that
reinterprets the traditional Japanese technique “suminagashi” on
display. The design was inspired by “mountains,”
“rivers,” “sea,” “sky,” “ukiyo-e,” and
“kimono.”
At the storefront, the latest collections and limited models are available, including the icon collections “TAG Heuer Carrera”, “Monaco”, “Aqua Racer”, and “TAG Heuer Connected”. To commemorate the opening, a gift will be distributed to those who have purchased a timepiece by 30 November.
