KnitWell Group has announced a new partnership that will bring its Talbots apparel brand to Mexico.
The holding company, which is comprised of Ann Taylor, Chico’s, Lane Bryant and more, will work with Liverpool, a leading department store in Mexico, to bring Talbots to the country through a shop-in-shop partnership. This marks the first expansion of the brand outside the US and Canada.
“The KnitWell Group has widely known brands with incredibly loyal customers that generate strong results,” said Deirdre FitzGerald, President of International for KnitWell Group. “We know there is an even greater runway for growth by expanding our reach internationally and our partnership with Liverpool is an important first step. Mexico is a very influential market that knows the Talbots brand well and we are grateful to have Liverpool, a best-in-class organization and business partner, to navigate this new opportunity.”
Liverpool will open ten Talbots shop-in-shop locations within their stores in and around Mexico City this month. Each location will showcase the brand’s women’s apparel with curated assortments for the Mexican consumer featuring dresses, sportswear pieces and more.
“We are thrilled to partner with KnitWell Group to bring Talbots to the Mexican market and exclusively for the Liverpool customer,” said Daniela Hernandez, Commercial Buying Director for Liverpool. “For more than 175 years, we have been committed to providing our customers with exceptional products and experiences. Talbots has a long history of doing the same and we cannot wait to bring the Talbots brand to life for our customers in our stores.”
