The acquisition will assist Mumzworld in increasing its digital footprint in the Saudi Arabia region.
The Tamer Group, leading regional healthcare products distributor has acquired a majority stake in Mumzworld, the portal selling mother and child products. Founders of the platform will remain shareholders however the transaction will give Mumzworld access to a combined pool of capital that will allow the business to fuel its growth.
“This new milestone for Mumzworld is a win for the customer with even more customer-centric unique offerings and services, a win for our brand partners driving faster and greater growth and expansion. We are intent on digitising the regional ecosystem, particularly in Saudi Arabia. With Tamer Group’s scale, size, reputation and regional knowhow, our combined complementary entity will be transformative for the region.”
Meanwhile, Ayman Tayer, Chairman of Tamer Group, commented: “Being a major player in the FMCG space, e-commerce is no longer an option, but a necessity. Mumzworld will be a stepping stone towards ‘Tamer Digital’ – a very ambitious vertical we intend to build to serve the nation, working towards delivering on Saudi’s Vision 2030.”
