Target Announces New Collaboration

The company has announced its limited-time-only collaboration with author, illustrator and animator of children’s books Christian Robinson.

With most items under $25, the limited-edition collection of home, apparel and books for kids and baby inspires guests, big and small, to go on their own imaginative adventures from the comfort of their homes.

The author is renowned for his captivating and imaginative illustrations and his best-selling children’s books, “You Matter” and “Another”. The Christian Robinson for Target collection includes more than 70 items across home, apparel and books for kids and babies that encourage discovery and play. The collection ranges in price from $6-$70, and will be available beginning Sunday, 15 August, on Target.com and in most Target stores.

“We know our guests want their homes to be a reflection of themselves and look to Target for inspiration and new ways to explore their creativity,” says Jill Sando, Executive Vice President and Chief Merchandising Officer, Target. “Christian Robinson’s curiosity and creativity are unmatched. We’re thrilled to be able to introduce our guests to such a special partner and deliver an inclusive collection that is as inspiring as it is affordable.”

“As a child, drawing became a way to make space for myself and to create the kind of world I wanted to see,” says Christian Robinson. “Working with Target to bring this collection to life has been a dream come true and I hope it helps all Target guests, big and small, create a space of their own that is timeless, captures their imaginations and sparks their curiosity.”

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