The brand is adding a plethora of new items to their exclusive Good & Gather line.
Target launched their exclusive grocery line Good & Gather just a year ago and recently reached $1bn in sales. Following such positive results from customers, Target has now decided to roll out more products as well as launching Good & Gather Signature, its new premium line which will offer 60 Italian sauces, gourmet pasta and pizzas ranging from around $2.99.
The move comes as Target has noticed that Americans have spent considerably more time cooking and baking during the coronavirus pandemic. Families are wanting to make unique and delicious meals without as much time and effort in the kitchen and so the addition of further products and the launch of Good & Gather Signature is perfectly timed for the company.
Stephanie Lundquist, President of Food and Beverage commented: “They are looking for inspiration, they are looking for products and ideas that can help them particularly with the dinnertime rut.”
