Target Corp. is looking to dive deeper into wholesale on the heels of its first wholesale deal and the success it has seen.
Target made its first foray into wholesale early this spring, bringing nearly 1,400 apparel items from its private Cat & Jack kids’ brand to all Hudson’s Bay stores in Canada and TheBay.com. The early response from Hudson’s Bay customers has been so positive that Target is expanding the selection to include swim, outerwear and shoes, the company said. It also is exploring new opportunities with other retailers.
Since the Cat & Jack collection launched at Hudson’s Bay, customers have been buying more kids’ apparel each shopping trip with a 15 per cent increase in their basket size, according to Target. Most of the products are priced under $20 Canadian dollars.
“It’s been so exciting to see the way Canadian consumers have responded to the exceptional value Cat & Jack offers,” said Christina Hennington, Target’s Chief Growth Officer. “That combination of amazing design, high quality and great prices sets Target’s owned brands apart and we’re pleased to extend these brands to more consumers outside of our home market.”
