With most items under $20, the limited-edition collection of more than 300 colourful warm-weather items, including apparel, swim, travel accessories, outdoor play and more, encourages guests to create their own playful escape and embrace the joy of customisation.
Target Corporation has announced its spring collaboration with Stoney Clover Lane, a customisable accessories brand, on a limited-time-only collection of more than 300 items, including colourful apparel and swimwear, travel accessories, beauty essentials, outdoor items, and more. For easy customisation, kits and individual patches allow guests to uniquely tailor many products to fit any style. Ranging in price from $2-$160, with most items under $20, the collection will be available beginning Saturday 2 April, on Target.com and in most Target stores, while supplies last.
Stoney Clover Lane was founded in 2009 by sisters Kendall and Libby Glazer. The duo took everyday organisation to the next level with their line of travel accessories designed to celebrate individuality, allowing customers to express their personal style through the art of creation and personalisation. Stoney Clover Lane quickly gained a wide social media following, thanks to the brand’s instantly recognisable coordinating patches and customisation options that can be mixed-and-matched with any of its products.
“We know our guests are increasingly looking for unique ways to show off their personal style, and Stoney Clover Lane is a brand we’ve had our eye on for a while, since they are known for their customisable pieces,” said Jill Sando, Executive Vice President and Chief Merchandising Officer, Target. “We’ve admired how the brand has created such a highly recognisable aesthetic with a deeply engaged audience and know our guests will love finding Stoney Clover Lane at Target, just in time to show off their individual style for spring.”
