By the end of the year, Target will expand to over 160 Disney store at Target locations across than country, providing even more guests with the opportunity to enjoy the unique in-store experience.
As Target’s partnership with Disney continues to be a major hit, guests will find Top Toys from popular Disney properties, including Star Wars and Raya and the Last Dragon. Alongside the instore offering, Target will continue to grow its dedicated online Disney experience for fans seeking toys and games from the hottest properties.
Featuring a ‘shop-in-shop’ layout, the Disney stores in Target average an area of 750sq ft and are located adjacent to kids’ clothing and toys. The discount giant has worked closely with Disney to co-develop and design the in-store experience, which includes interactive displays, music and photo opportunities.
“Target continues to be a top toy destination for all families, and we’re pleased to offer unique experiences and a curated toy assortment that brings joy to parents and children of all ages,” said Nik Nayar, SVP of Hardlines, Target. “We’re seeing more guests shop for toys at Target than ever before, guests are choosing Target for our inspiring, easy and affordable gift-giving experience.”
