Target Corp.’s latest new store strategy involves a bigger footprint.
The discounter debuted a larger-format store and reimagined store design in a new location outside of Houston. At nearly 150,000 sq. ft., the store is more than 20,000 sq. ft. bigger than the average Target, with a more open layout and new elements to better serve customers and employees, and advance the chain’s sustainability goals. The larger stores also support the retailer’s same-day fulfillment services stores-as-hubs strategy for digital fulfillment.
Target said it will focus on its larger footprint in the next few years even as it continues to open stores of all sizes. Starting in 2023, more than half of Target’s approximately 200 full store remodels and almost all of its approximately 30 new stores will include elements of the new design. Beginning in 2024, all of Target’s remodels and new stores will feature the majority of the reimagined store design elements.
