The All in Motion brand, which is Target’s 10th billion-dollar brand, has exceeded industry growth and drove market share gains at Target.
The All in Motion activewear brand has provided a solution for a period in time where comfort and value were even more important than ever. All in Motion uses sustainably sourced materials and offers a wide range of inclusive sizes ranging from XS – 4XL for women, S – 3XL for men and XS – XLL for kids.
Favourites from the collection include leggings, sports bras and yoga mats plus soft and cosy fabrics that are perfectly for both running errands and exercise. In the first year of operation, All in Motion has sold 21 million pounds of hand weights and kettle bells and over 7 million square feet of yoga mats.
“Our owned brands are truly a differentiator for Target, and in its first year, All in Motion stood out in the marketplace, providing guests incredible activewear and sporting foods for whatever their daily lives bring – at an-only-at-Target value. We’re proud that our brands are meeting guests’ evolving need and sparking moments of daily comfort and joy for the entire family when they need it most,” states Jill Sando, Executive Vice President and Chief Merchandising Officer, Style and Owned Brands.
