The rollout is supported by an AED80 million investment commitment from master developer Arada, with 20 NALA outlets planned across the GCC over the next five years
Tashas Group is investing AED155 million to accelerate its Middle East expansion, betting on continued consumer demand across the Gulf despite geopolitical uncertainty and a more cautious economic backdrop.
The hospitality group, founded by entrepreneur Natasha Sideris, has unveiled the largest growth programme in its history, with plans to open 16 venues globally by 2027, including eight across the UAE and Saudi Arabia. The expansion will also see the company enter continental Europe for the first time with new restaurants in Greece.
The investment underscores the confidence that one of the region’s best-known independent restaurant operators has in the long-term outlook for the GCC hospitality sector, even as businesses continue to navigate regional tensions and softer consumer sentiment in some markets.
“For many years, growth was never our primary objective,” Natasha Sideris, Founder and CEO of Tashas Group, told Arabian Business. “Our focus was always on creating brands that people genuinely connected with and experiences that guests wanted to return to time and again.”
She added: “Despite the current climate, we continue to see extraordinary long-term potential across the Middle East. The region continues to evolve at an incredible pace, communities continue to grow and there is a real appetite for hospitality concepts that offer quality, consistency and genuine connection.”
