Celebrating the entry of the Forest Awakening collection into Sephora, the virtual tour will accompany a Los Angeles pop-up experience.
Tatcha is launching a brand-new virtual store, powered by the Emperia platform, immersing guests in the tranquil scents and sounds of the Japanese hinoki forest while introducing them to the new Forest Awakening collection and educating visitors about the benefits of forest bathing.
Forest bathing, also known as shinrin-yoku, the ritual of connecting to nature through the senses, has become a common medical treatment prescribed by Japanese physicians for its many immunity and mood-boosting powers. Research shows that over 50% of the physical and mental benefits of forest bathing comes from breathing in the forest air, which is rich in phytoncides, organic compounds produced by hinoki and other beloved Japanese trees.
“Virtual stores are becoming an extension of the brand, one that allows retailers to tell a story, like no other media could,” says Olga Dogadkina, Co-Founder and CEO at Emperia. “The Tatcha experience is both immersive and educational, allowing visitors to learn, experience and shop for products, all while being surrounded by the brand’s native environment, deepening brand familiarity and shopper loyalty, from the comfort of their home.”
