The brands third counter is now open to customers at Harbour City Lane Crawford in Hong Kong.
Tatcha, founded in 2009, celebrates classical Japanese beauty culture. The brand prides itself on remastering timeless Japanese beauty preparations into clean, luxurious rituals that promote self-care and invite customers to take a moment for themselves.
The new store features a number of elements that have been inspired by Kyoto including gold leaf and light wood alongside architectural elements inspired by traditional natsume, jars used in traditional tea ceremonies. Various elements boast Tatcha’s signature shade of purple.
Tatcha Beauty Advisors who have been trained on the Japanese concept of omoiyari, which means consideration and kindness towards others – a core value for the brand – will staff the store. The Customer Love Team will provide one-to-one consultations and provide product education.
A curated selection of Tatacha’s products will be available at the store, including the bestselling Pure One Step Cleansing Oil, The Rice Polish, The Silk Cream and The Essence.
