Located in the heart of Notting Hill on Golborne Road, the luxury eyewear brand has finally opened their first flagship location.

Founded in 2013 by three Londoners, Taylor Morris was born out of the inability to find the perfect sunglasses that reflected their personal tastes and styles. In the last seven years, the brand has been manufacturing modern takes on timeless classics, incorporating bold colours and intricate design details to create the perfect pair of sunglasses. The store, which is the brands first permanent location, will offer customers complimentary one-to-one appointments which will allow them to try on items from the brands eyewear range and have a tour of the new space.

Alongside the exciting store opening, the brand has launched its first full optical collection. Items are priced from £125 and are named after places in South West London.

Nicholas Dellaportas, Director at Taylor Morris, commented: “Following huge demand we have teamed up with a local laboratory with over 40 years’ experience to bring prescription sunglasses to all our customers. We will also be launching an in-store customised lens service offered at a very competitive price.”