Technogym, the world’s leading fitness, wellness and sports brand, has launched a UK-first experiential wellness retail concept, exclusively at luxury retail destination Selfridges London.
The new space offers an ultimate wellness experience, including complimentary 30-minute fitness training sessions and the latest home workout solutions in London.
Opened last week, the elegant 44sq m retail space is located on the Lower Ground Floor and has been created to offer consumers the opportunity to discover the latest at-home fitness products, technologies, and services. Offering a personalised wellness experience, the store gives wellness-savvy shoppers access to experienced consultants for bespoke home-gym projects, free-of-charge – helping customers create their home workout space.
As part of Technogym’s innovative retail concept, Technogym Selfridges London offers a calendar of complimentary, in-store 30-minute sessions led by Technogym Trainers. Bookable online via the Selfridges booking platform, the engaging sessions follow a number of different workout formats to suit any fitness level or goal, including cardio and strength training. Available for up to classes of up to three people, workouts are done using three Technogym Benches found within the space. Workout formats include: ‘Bench Beginner’, ‘Total Body HIIT’ and Strength Metcon’.
