The three-year partnership will see Baird create and distribute men’s formalwear.
Following the news last week that Ted Baker has signed a licensing deal with Next for their lingerie and nightwear line, B by Ted Baker, the British luxury clothing company has now announced that they will partner with Baird, a well-respected name in the UK menswear retail world, with a special focus on formalwear.
With a pre-existing partnership with Jack Victor already in place for distribution in North America, the new Baird partnership will be dedicated to creating and distributing men’s formalwear to UK, Europe and the Rest of World market.
Phil Clark, Group Commercial and Business Development Director at Ted Baker commented: “This partnership simplifies and helps consolidate a key category for us and we hope to apply the experience from our successful North American partnership across these other territories. As we continue to rationalise and enhance our product license portfolio, this new partnership is another step in transforming our business and returning Ted Baker to growth.”
