The iconic British brand has appointed PT Mitra Adiperkasa (MAP) as its new distributor in Indonesia.
The pair have signed a 10-year license agreement, the terms of which grants MAP retail and selective digital rights in the country. MAP intends to open a number of stores and concessions and will also focus on selling through a number of online platforms in Indonesia.
“We believe that will complement our diverse portfolio and will further unleash the power of MAP’s 360˚ retailing strategy. We are committed to supporting Ted Baker with the same dedication and passion that we have demonstrated to each of our brands.”
Helen Cosetllo, Group Commercial and Business Development Director at Ted Baker, commented: “MAP has the right team and experience in place to build on the strong foundations that are already in place. It is a testament to the strength of our brand that we continue to partner with the leading experts in their relevant categories across the world.”
Alongside the new licensing agreement with MAP, Ted Baker has also extended its current agreement with the Middle East’s Al-Futtaim Group for retail, wholesale and e-commerce rights across the MENA region.
