Customers in the UK will be able to utilise the live video shopping, which has been launched in partnership with Bambuser.
Iconic British fashion brand, Ted Baker, will host a series of regular live shopping events using retail store experts and in-house staff as well as talent and influencer partnerships.Bambuser’s One-to-Many will help the brand connect with its customers through engaging, shoppable live streams on the Ted Baker website.
The partnership with Bambuser is the latest in a number of innovations Ted Baker has made to enhance overall customer experience. In November 2020, the brand launched ‘Ask Ted Baker’; a service that connects customers with retail staff via text, chat and video.
Jennifer Roebuck, Chief Customer Officer at Ted Baker, commented: “Driving digital and omni-channel growth is a key pillar of our refreshed brand strategy at Ted Baker, and we are striving to be an early adopted of relevant technologies within our industry to provide a best in class online customer experience. By partnering with Bambuser we are aiming to bridge the gap between the online and offline world and engage our audience further through digital channels.”
