The three-year partnership will see Next create and distribute B by Ted Baker – the brand’s lingerie and nightwear collections.
Following the recent news that Next has acquired a 51 per cent stake in the struggling lingerie retailer Victoria’s Secret this new partnership with Ted Baker demonstrates Next’s want to expand its offerings and diversify its clientele.
Ted Baker acknowledges that license partnerships are a key component of its ‘formula for growth’ and Phil Clark, Business Development Director at Ted Baker comments: “It is a testament to the global strength of the Ted Baker brand that we partner with the leading experts in their relevant categories.”
Chief Executive Officer of Next, Simon Wolfson has commented: “Next is delighted to be involved in developing the Ted Baker lingerie and nightwear business across the glove, building on our childrenswear collaboration announced last year. We have worked with Ted Baker for a number of years through our Label business and we are excited to extend our collaboration with this world class brand.”
The first collection of lingerie and nightwear is expected to launch next May and will be available to purchase through both Next and Ted Baker’s online platforms.
