The fashion retailer has promoted its chief financial officer Rachel Osborne as chief executive amid the coronavirus pandemic.

This isn’t the only promotion Ted Baker has made. Non-executive director Jennifer Roebuck will be taking up the role of chief customer officer from April 1.

“Rachel has already made a significant contribution to Ted Baker, working tirelessly in recent months to develop a transformation plan for the business. She has brought hugely relevant retail and customer experience and is ideally positioned to lead Ted Baker’s turnaround in the future.” – Sharon Baylay

Osborne said: “The time I have spent at Ted Baker has quickly confirmed to me what a special business this is. We have challenges to face into in the coming months, not least the significant uncertainty caused by COVID-19, but I am confident that we will succeed through the hard work of our colleagues and the strength of our brand.”

Last week, Ted Baker became one of the latest batch of retailers announcing temporary store closures due to the coronavirus pandemic. Ted Baker said 384 of its 416 stores globally – more than 90 per cent of its estate – have now been closed until further notice.