The new collection features menswear and womenswear and is available to purchase from today, November 5.
Ted Baker explains that the new collection intends to celebrate Britishness and its ‘inherent quirks and cultures’ whilst also paying homage to traditional British manufacturing. The collection will have four statement drops each year with each drop being inspired by British casual dress.
Jennifer Roebuck, Chief Customer Officer at Ted Baker, commented: “With ‘Made in Britain’, Ted Baker is targeting a more youthful customer, someone who understands the important of quality and locally made products. As a brand we pride ourselves in British heritage, so it’s vital we support our local industry and community where possible.”
The ‘Made in Britain’ collection will initially be available online and will be rolled out into stores across the UK in line with lockdown restrictions being eased.
