The colourful women’s and girl’s activewear brand, best known for its signature printed leggings, has launched a 1,600sq ft store on the Upper East Side of Manhattan.

To complete their first unit, they worked closely with Leap, whose platform helps digitally native brands make the transition to physical retail.

“We’re excited to open Terez’s flagship in New York City’s Upper East Side neighbourhood and bring our brand to life,” said Zara Terez Tisch, CEO and Founder of Terez. “When choosing a location, I felt it was important to choose a neighbourhood where our customer base actually lives and shops, along with the fact that the brand was born in NYC. The ultimate goal with our flagship is to create a home base for our brand, exude vibrant positivity, and become an integral part of the community.”