That is Never That Due to Open

South Korean streetwear brand ‘thisisneverthat’ will open its first official online store and flagship store in Korea.

The official online store will open on 7 October, and the flagship store will open on 15 October. The flagship store is located in the building opposite “STÜSSY HARAJUKU CHAPTER” in Harajuku. Limited item type 2 will be pre-sold at the official online store. In addition, a 10 per cent off coupon commemorating the opening will be issued exclusively for the official online store.

This is Never That was founded in 2010 in Seoul, South Korea. Based on the youth culture of the 1990s, they are developing a collection that combines trends and unique designs. In recent years, it has attracted attention for his collaborations with brands such as “Wasted Youth ”, “New Era” and “New Balance”.

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