The centre intends to support local brands with their new campaign which will give them a temporary point of sale.
A number of internationally recognised brands have fallen victim to the ongoing effects of the Coronavirus pandemic, and local brands and small businesses have been just as hard hit as major players in the retail world. Until November 26, 16 local brands will have a temporary point of sale to create visibility for their brand. Each week, tow will brands will have their stands on Floor 1, and these will change every Friday to Thursday.
The brands that will participate in the Pop-up Store campaign are: Playa, Noise & Piece, Tukiwiki, Paola Duque, Anuditos Macramé, Creaciones Huertas, Compra Natural Canarias, NaidadPBags, La Casita de Cristal, Los Complementos de Carlota, Aben Montesinos, La Sonrojada, Lolita Pluma, Tour Man, Egla’s Design and Gaby Rengifo Collection.
“From the 7 Palmas shopping and leisure center we have wanted to continue supporting brands of Canarian origin by doing our bit to help their recovery and give them more visibility, making them part of our center, albeit temporarily. The format had to be smaller than on previous occasions, to adapt to the new health and safety measures, but we do not want to turn our backs on them, especially in this situation that we are all experiencing,” commented Maria Medina, Marketing Director of the Centre.
