Ayurvedic personal care and beauty brand The Ayurveda Co plans to expand its brick-and-mortar retail presence by opening 50 exclusive brand outlets in India during the current financial year.
The business also expects to see non-metro locations in India drive growth and will concentrate on Tier 2 and 3 cities for its domestic store openings in the 2024 financial year.
“The current market size of Ayurvedic wellness products in India stood at Rs 626bn in 2022, showcasing the growing opportunity within the sector,” said The Ayurveda Company’s Co-Founder Param Bhargava, Indian Retailer Bureau reported. “In alignment with the Ayush Sector Vision 2047, we aim to be a torchbearer of Ayurvedic principles, making them accessible and relevant to the modern world. Our products and initiatives are centred around holistic wellness, guided by Ayurveda’s wisdom.”
