The outlet in Banbridge ended the year as it started it, by bucking national retail trends with record sales and footfall figures.
Positioned as Northern Ireland’s only premier designer outlet, The Outlet saw an increase in festive shoppers from Black Friday onwards as people came out in their droves.An increase of 19 per cent was recorded for the Black Friday period when compared with last year; with the day itself seeing a 22 per cent increase in sales.
Retail Director at The Boulevard, Chris Nelmes said: “The retail mix at The Boulevard is the strongest it’s ever been and the outlet model, quality brands at discounted prices, has really come into its own, especially as purse strings tighten for many. 2022 saw the scheme go from strength to strength by consistently increasing our sales and footfall throughout the year. We were delighted to welcome new household names, local retailers and upsize current tenants at the scheme as well as being the choice for some brand’s first outlet store. It is an exciting time for The Boulevard, and we are looking forward for what is to come in 2023.”
