The contemporary men’s lifestyle brand’s e-commerce offering will bring fashionable, luxury items to consumers at a reasonable price.
The e-commerce platform, which has been designed and developed by PPMG, launches with a number of iconic sneaker brands including Puma, New Balance and Ontisuka Tiger. Upcoming additions to the platform include Ray-Ban, Sandqvist and The Groomed Man co.
Alongside these offerings, the e-commerce site also boasts a section dedicated to rare sports memorabilia from UAE-based The BootRoom Collection. Customers can browse items including signed pieces from Kobe Bryant, Michael Jordan, Diego Maradona and Lionel Messi.
Dominic Renowden, Buying Manager, commented: “Our aim is to combine the finest international menswear brands with thought-provoking content to create a truly unique and exceptional shopping experience. And, we have set out to bring exclusive clothing and products to men in the region.”
“I believe The EDGAR Store adds an entirely new dimension to the ever-growing EDGAR brand – as well as being simply a great place to shop online.”
