Rainbow Beach is the golden gateway to the resort’s stunning new hotel concepts with uninterrupted sands hosting distinct food and entertainment offerings.

Rainbow Beach will take its place alongside legendary ocean-hugging playgrounds such as Rio’s Copacabana and Miami’s South Beach as its adds about 800 metres of pristine shoreline to The Heart of Europe’s 3,580 metres of white sandy beaches and the emirate’s celebrated coast whilst it introduces playful and relaxing lifestyle concepts to the spectacular mega-project amid The World, Dubai.

Rainbow Beach is designed to be more than simply a place for sun loungers and sunset strolls, however. Like everything within The Heart of Europe, the sandy haven has been conceived with a sustainable lifestyle experience at its core; with access to seven carefully crafted F&B outlets, seven bars and seven swimming pools, Rainbow Beach is set to be a destination in its own right, incorporating the unmistakable European inspiration that curates all six Heart of Europe islands.

“There are some stunning and famous beaches around the world, and then there is the next generation of superior waterfront…Rainbow Beach. This sumptuous sandy strip will be the longest stretch of uninterrupted, private beach in Dubai and is key to linking our prime hospitality resorts and some of the fantastic F&B they will offer,” says Josef Kleindienst, Chairman of Heart of Europe master developers The Kleindienst Group.