Launched yesterday, the iconic American-style bakery has unveiled its latest new bakery in Victoria, London.
The 1,700sq ft bakery will be serving signature cupcakes, traditional American pies, cheesecakes and cookies with the popular ‘Crownies’ brownies making an appearance as the brand opens in the heart of Victoria on Buckingham Palace Road.
The focal point will be a new Personalisation Station where guests can customise their desserts and celebration cakes by a team of expert bakers. Alongside the range of already beloved sweet treats, there will be a nod to the Royal Family favourites with whiskey bundt and fruit loaf being on offer.
To celebrate the launch of Victoria bakery, 1,000 lucky customers who visit the new Victoria bakery, will receive a free sweet treat, which includes cupcakes, pies, cookies and crownies.
The new Victoria bakery will feature neutral colours with accents of gold, marbled worktops and flashes of the signature Hummingbird Pink as the brand is pushing forward with their new sleek and modern designs.



