The group has expanded its presence in the Kingdom of Saudi Arabia by opening a new flagship in Riyadh Park Mall.
The new flagship store offers customers the opportunity to utilise the unique build, a feature which exists in very few LEGO stores across the world. The unique build allows customers to utilise the Mosaic Maker photo booth which allows customers to get their photo printed and then built with LEGO bricks, a massive Minifigure scanner in the front shop window, a 3D model of the Riyadh skyline at a height of 2.5M and a totally unique Salwa Palace mosaic.
Jeroen Beijer, General Manager LEGO for Middle East & Africa, commented: “We are very excited about opening up our first LEGO store in the capital city of Riyadh. The store will feature several amazing brick elements that pay tribute to the rich Saudi Arabian culture and heritage. It will also feature lots of fun and interactive elements for kids of all ages to explore and interact with.”
The store will boast all LEGO lines including exclusive collections which can only be found at LEGO certified stores.
